Discover URI & HUR
The full architecture of African fashion.
URI & HUR is not a single thing. It is a layered cultural system built to define, document, and position African fashion globally. Each layer serves a distinct purpose. Together they form something that has not existed before.
7 Layers.
One Cultural System
The Curated Presentation
The Curated Presentation
Lineage. A private curated fashion presentation bringing selected African designers before serious buyers and collectors. The first activation takes place in Houston, Texas in October 2026.
Lineage. A private curated fashion presentation bringing selected African designers before serious buyers and collectors. The first activation takes place in Houston, Texas in October 2026.
The Curated Presentation
Lineage. A private curated fashion presentation bringing selected African designers before serious buyers and collectors. The first activation takes place in Houston, Texas in October 2026.
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The Private Acquisition Platform
The Private Acquisition Platform
The Vault. An invitation-only digital registry where curated designer pieces are made available to approved buyers and collectors globally. Access is reviewed.
The Vault. An invitation-only digital registry where curated designer pieces are made available to approved buyers and collectors globally. Access is reviewed.
The Feature Documentary
The Feature Documentary
A feature-length documentary about African fashion. Its history. Its craft. Its pioneers. The generation building its future. Currently in production across Nigeria, Ghana, Senegal, and South Africa. Targeting the international festival circuit and global streaming.
A feature-length documentary about African fashion. Its history. Its craft. Its pioneers. The generation building its future. Currently in production across Nigeria, Ghana, Senegal, and South Africa. Targeting the international festival circuit and global streaming.
The Feature Documentary
A feature-length documentary about African fashion. Its history. Its craft. Its pioneers. The generation building its future. Currently in production across Nigeria, Ghana, Senegal, and South Africa. Targeting the international festival circuit and global streaming.
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The Sound
The Sound
An original body of music developed as the sonic identity of the URI & HUR platform. Rooted in African identity. Releasing independently on global streaming platforms.
An original body of music developed as the sonic identity of the URI & HUR platform. Rooted in African identity. Releasing independently on global streaming platforms.
Designer Services
Designer Services
The Positioning Architecture. A rigorous structured engagement that takes an African fashion brand from where it currently is to where it needs to be to stand in a global context with the standing the work deserves.
The Positioning Architecture. A rigorous structured engagement that takes an African fashion brand from where it currently is to where it needs to be to stand in a global context with the standing the work deserves.
Designer Services
The Positioning Architecture. A rigorous structured engagement that takes an African fashion brand from where it currently is to where it needs to be to stand in a global context with the standing the work deserves.
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The Publication
The Publication
The Vault: Print Edition. A limited run editorial publication documenting African fashion through the URI & HUR lens. Each edition is a permanent record.
The Vault: Print Edition. A limited run editorial publication documenting African fashion through the URI & HUR lens. Each edition is a permanent record.
The Archive
The Archive
A permanent cultural record of every URI & HUR activation. Built to outlast any single volume, any single designer cohort, any single season.
A permanent cultural record of every URI & HUR activation. Built to outlast any single volume, any single designer cohort, any single season.
The Archive
A permanent cultural record of every URI & HUR activation. Built to outlast any single volume, any single designer cohort, any single season.
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